Club Med – the unique all-inclusive resort company with greater than 78 resorts worldwide – launches a brand new global campaign surrounding “happiness,” a philosophy that’s been within the brand’s DNA for the past 60 years. The campaign is launching in 47 countries worldwide in 22 languages, including the U.S. This breakthrough campaign highlights the individuality of Club Med vacations through a contemporary, surprising and participative approach that differentiates the emblem from the market. The campaign is dropped at life through 16 visual metaphors and invites everyone to visualize their very own happiness through a brand new tagline – “And What’s Your Idea of Happiness” The main creative includes 16 visuals whose dreamlike dimension harnesses the facility of imagination, enabling Club Med to speak the intensity of the sensations and...
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