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News: Etihad Airways trumpets success of equity alliance strategy

April 24, 2014 • admin
Etihad Airways today heralded a successful first year of its equity alliance strategy, after a financial reporting season which saw all of the five airlines inside the alliance – airberlin, Air Seychelles, Virgin Australia, Aer Lingus and Etihad Airways – announce profitable performance. The airlines’ individual and collective results were boosted by a variety measures, including growing codeshare traffic between their networks, successful joint sales and marketing efforts, and quite a number increasing business and value synergies. James Hogan, Etihad Airways’ president, welcomed the success of the airlines. He said: “Last year was a year during which the worldwide economy remained very tough and where airline industry profits as an entire shrank, for the second one successive year. “Yet all of the airlines in our equity alliance showed strong financial...
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