The Nevada Commission on Tourism (NCOT) today revealed the way it will gather the state’s new brand and tagline – “Nevada: an international Within. A State Apart.” The emblem captures the duality of the state’s extraordinary natural, cultural and business resources. The brand will initially be delivered to life by the NCOT during its spring/summer integrated campaign across various multi-media platforms including a brand new website, new travel app and new advertising. Efforts will discuss adults ages 25-54 who’re drawn to active vacations, in addition to young families. *  The tv commercial is highlighted by a songtrack from Las Vegas-based rock band, The Killers with a modern recording of the cowboy classic “Don’t Fence Me In.” Through lyrics that showcase the active experiences travelers can find in Nevada, a thrilling,...
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