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News: Gay and lesbian travellers a driver inside the international tourism industry

July 30, 2016 • Alicia
US Gay and lesbian hotel guests spend a regular 57 per cent more on their travels than their heterosexual counterparts. That’s the results of the most recent survey by Community Marketing Inc., a partner of ITB Berlin. Rika Jean-Francois, ITB Berlin’s CSR officer and member of the board of the International Gay & Travel Association (IGLTA) presented the findings on the ITB Berlin Convention and on the recently held strategy conference of Wien Tourismus in Vienna. Late last year, in a survey conducted within the USA by Community Marketing Inc., 5,700 interviewees were asked about their travel habits. Per the survey, it isn’t only hotels but entire destinations that have the benefit of LGBT travellers (lesbian, gay, bisexual and transgender). Sunshine and relaxation the primary reasons for holidayingAccording to the...
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Gay and lesbian travellers a driver within the international tourism industry

June 23, 2014 • admin
US Gay and lesbian hotel guests spend a mean 57 per cent more on their travels than their heterosexual counterparts. That’s the results of the most recent survey by Community Marketing Inc., a partner of ITB Berlin. Rika Jean-Francois, ITB Berlin’s CSR officer and member of the board of the International Gay & Travel Association (IGLTA) presented the findings on the ITB Berlin Convention and on the recently held strategy conference of Wien Tourismus in Vienna. Late last year, in a survey conducted within the USA by Community Marketing Inc., 5,700 interviewees were asked about their travel habits. Per the survey, it isn’t only hotels but entire destinations that get pleasure from LGBT travellers (lesbian, gay, bisexual and transgender). Sunshine and relaxation the foremost reasons for holidayingAccording to the survey,...
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Categories: Holidays • Tags: ,

Gay and lesbian travellers a driver within the international tourism industry

June 11, 2014 • admin
US Gay and lesbian hotel guests spend a normal 57 per cent more on their travels than their heterosexual counterparts. That’s the results of the newest survey by Community Marketing Inc., a partner of ITB Berlin. Rika Jean-Francois, ITB Berlin’s CSR officer and member of the board of the International Gay & Travel Association (IGLTA) presented the findings on the ITB Berlin Convention and on the recently held strategy conference of Wien Tourismus in Vienna. Late last year, in a survey conducted inside the USA by Community Marketing Inc., 5,700 interviewees were asked about their travel habits. In accordance with the survey, it’s not only hotels but entire destinations that get pleasure from LGBT travellers (lesbian, gay, bisexual and transgender). Sunshine and relaxation the most important reasons for holidayingAccording to...
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Categories: Holidays • Tags: