Tourism Australia report back to help guide future tourism distribution strategy
The findings of a comprehensive review of ways Australian tourism product is shipped internationally had been published by Tourism Australia and its state and territory tourism partners. The “Distribution 2020: Situational Analysis” report provides industry with an outline of current distribution approaches and potential models for the longer term across Australia’s key holiday markets. Tourism Australia Managing Director Andrew McEvoy said the report, compiled with the aid of PricewaterhouseCoopers, was portion of the continued Tourism 2020 work as Australian industry looks to double the worth of overnight tourism to A$140 billion by 2020. “It’s a partnership with the states and territories that appears at how persons are planning and booking holidays globally and the way we will influence this for Australia’s benefit. “Global tourism is amongst essentially the mostsome of...
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