The famous ‘filmscapes’ of Middle-earth which feature in Sir Peter Jackson’s The Hobbit: An Unexpected Journey have played a number one role in boosting tourism to New Zealand, consistent with new figures. A 10 per cent increase in international visitors from January through to April compared with a similar period last year shows the impact The Hobbit is having on increased motivation and arrivals, says Tourism New Zealand Chief Executive Kevin Bowler. Survey results show 8.5 per cent of holiday makers cited The Hobbit as a reason behind their visit and 13 per cent took part in some sort of hobbit-themed tourism along with visiting a movie set. 100% Middle-earth, 100% Pure New ZealandTourism New Zealand’s investment in marketing New Zealand’s association with The Hobbit Trilogy was paying off, said...
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The famous ‘filmscapes’ of Middle-earth which feature in Sir Peter Jackson’s The Hobbit: An Unexpected Journey have played a number one role in boosting tourism to New Zealand, in line with new figures. A 10 per cent increase in international visitors from January through to April compared with the identical period last year shows the impact The Hobbit is having on increased motivation and arrivals, says Tourism New Zealand Chief Executive Kevin Bowler. Survey results show 8.5 per cent of tourists cited The Hobbit as a explanation for their visit and 13 per cent took part in some sort of hobbit-themed tourism corresponding to visiting a movie set. 100% Middle-earth, 100% Pure New ZealandTourism New Zealand’s investment in marketing New Zealand’s association with The Hobbit Trilogy was paying off, said...
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