Today, travel-related transactions account for 1/3rd of all ecommerce revenue (ComScore 2012), and lots of the leading travel brands are leveraging Sojern’s technology to extend marketing acquisition performance on these transactions, including American Airlines, American Express, Avis|Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas, Marriott, Starwood, United, and US Airways. “Since 2007, Sojern have been building the world’s leading data-driven traveler engagement platform, helping brands more efficiently and meaningfully engage travelers to drive conversions and loyalty,” said Mark Rabe , CEO at Sojern. “Our expansion both inside the US and abroad will address the increasing demand from multinational travel brands for data-driven marketing, monetization and insight solutions at scale.” As the primary company to have successfully cracked big data within the travel sector, Sojern has access to...
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