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Columbus survey reveals top 10 items Brits must tackle holiday

August 11, 2016 • Alicia
A survey conducted by travel insurance specialist Columbus Direct has found some surprising statistics on which item Brits cannot do without on holiday. The top three items that Britons insist on taking with them on holiday are smartphones (33%), books or an ebook reader (22%) and sunglasses (16%). Surprisingly, only 6% said that expensive gadgets including tablets or an iPad was their essential holiday companion and only .5% said they couldn’t do without their camera. The indisputable fact that smartphones were the number 1 option and more important than sunglasses and swimwear combined illustrates a shift towards people using their phones as all-in-one tools with camera, video, and entertainment capabilities as well as communication functions. The top 10 items Brits should tackle holiday: 1.  Smartphone – 33%2.  Books / ebook...
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