Tourism Australia was voted best destination marketer in Asia by the airline and airport industry at Routes Asia in Mumbai. The recent achievements of Tourism Australia in helping to market ‘destination Australia’ to international airlines were acknowledged by the international aviation industry. Tourism Australia took out the ‘Destination’ category at this year’s ‘Routes Asia Marketing Awards’, held overnight in India. The national tourism organisation was recognised for its extensive marketing communications activities and joint campaigns with airlines in tandem with its Australian airport partners. Tourism Australia Managing Director Andrew McEvoy said the award recognised a ‘Team Australia’ option to aviation development, focused around long term strategic agreements (MOUs), co-operative marketing partnerships and marketing support for brand spanking new airline routes. “In the past one year, Tourism Australia has worked extremely...
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