It is commonly said that innovation is the major to survival in tough economic times. This adage has certainly been proven right at Welcome to Yorkshire, where constant innovation is the watchword behind every new initiative that the business begins. Welcome to Yorkshire has picked up plenty of silverware lately, collecting several World Travel Awards. However, the $64000 measures of success for any tourism promoter are the figures. In a period during which many other industries struggled under the recession, Yorkshire managed to feature £1.1 billion to the price of its visitor economy since 2009. So what’s the formula in a saturated market where the shopper is spoilt for choice As a tourist the arena really is your oyster, and it requires an inventive technique to lure visitors clear of...
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