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News: ITB Berlin set to launch new advertising campaign to reinforce position

August 1, 2016 • Alicia
ITB Berlin can be strengthening its image because the world’s leading travel trade exhibition with the launch of a brand new advertising campaign. The creative team of Daniel Freier und Robert Körtge of the Berlin-based branding agency kleiner und bold was liable for developing this strategy and new undertaking. The main objective of the hot campaign is to put “experience and experts”. Every year, decision-makers from the international tourism industry gather on the trade event at the Berlin Exhibition Grounds to replace information at the latest developments and trends. Numerous lectures, workshops and seminars on the ITB Berlin Convention and eTravel World, as an instance, offer valuable information to these present. Year after year, this permits annual visitors to ITB Berlin to realize an enormous advantage in relation to knowledge....
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UNWTO discusses technology & social media as tool for competitive tourism

November 26, 2014 • admin
Bournemouth University Professor Dimitrios Buhalis chaired the conference and advised countries on learn how to use social media and technology to spice up tourist trade. Technology and social media are getting critically important tools for successful international tourism. This have been recognised by the United Nations World Tourism Organisation and the Minister of Tourism in Costa Rica, who organised a Technical Seminar on Tourism and New Technologies.  Delegates came from 22 countries – including Brazil, Argentina, Mexico and the Bahamas – and the conference discussed how tourism have been influenced by the most recent technological breakthroughs, in addition to the opportunities that lie ahead. Professor Dimitrios Buhalis, Director of the e-Tourism Lab at Bournemouth University (BU), chaired the seminar, which befell in Costa Rica. A tourism marketing expert who specialises...
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