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Brand USA teams with ESPN to advertise American sports

June 28, 2013 • admin
Brand USA, the tourism marketing body for the usa of America, has teamed up with ESPN to supply an internet sports calendar that’s now live to tell the tale the buyer website, DiscoverAmerica.com. Housed on a brand new specific sports page, the calendar gives users the chance to grasp which cities are hosting which US physical activities and teams to be able to plan their holidays accordingly and experience a number of the unique and passionate US sporting culture. The easy-to-use tool provides background information at the teams, in addition to detail about each game and give relevant news, training and scouting updates. Brand USA aims to coach and encourage more international visitors to the us by showcasing the very best that American sport and recreation must offer. The campaign...
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Categories: Holidays • Tags: ,

Focus: Panama City: A Carnival for the folks

March 16, 2013 • admin
“It has always been my dream to become a Carnival Queen; i’ve waited for this moment my whole life. It’s a great responsibility for me, to symbolize my people within the role,” explains Virginia Hernández, the holder of the title in 2013, from her dressing room on the Hotel El Panamá. Much as to be expected, one might think. But Carnival in Panama is anything but what one might expect. Government sponsored, the development is designed to behave as a world calling card for the destination, showcasing the right of what it has to give here to eager overseas visitors. Investment runs to $3 million annually, as politicians placed on a celebration they hope will draw crowds from around the globe. Thousands dutifully attend, with 15,000 international visitors on the...
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