French hospitality group Accor has outlined its ambitions for the luxurious/upscale market, stating it hopes to extend its current network of 300 hotels within the segment to 400 properties by 2015. The group has adopted yet another method to luxury, according to its French origins, that places boldness on the heart of hospitality. On a highly segmented market, each of Accor’s complementary brands – including Sofitel, MGallery and Pullman – is punctiliously positioned to satisfy the overall range of clients’ and owners’ needs. “One can now anticipate a powerful European voice within the luxury and upscale market. “Our brands combine the smartest of international standards and an audacious interpretation of the universal essence of luxury owing to our French origins,” explained Yann Caillère, Accor president. “Our ambition for our brands...
Read More …