The International Coalition of Tourism Partners announced today that Futureshift, a brand new York-based marketing consulting firm, has joined the coalition as a brand new member. Futureshift specialises in market intelligence, strategic planning, and building digital communities. Its focus is on product and destination branding with emphasis on sustainability and green initiatives. Futureshift’s experience includes development and management of the strategic marketing plan for the 1994 Winter Olympics in Lillehammer, Norway, the Chilean Image Campaign, and lots of food, wine, and tourism campaigns for countries all over the world. Lots of its clients include wine, food, and tourism together, and its current client roster includes the wine region of Rioja, Spain, Wines of Greece, and the Maine Lobster industry. “We see ICTP as an organisation which could both bring focus...
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