Expedia’s is launching a luggage tag campaign, which uses airport luggage tag IATA codes to create travel related messages. Fans of the Expedia.co.uk Facebook page can create their very own code combinations, using over 9,500 available IATA codes. Individual combinations and messages may be shared with friends, with stand-out creations having the likelihood to add as portion of the continued advertising campaign and win a vacation. Each week, a submission chosen at random will win a £250 holiday voucher and on the end of the four week campaign the fan with the phrase most creative and relevant to travel will win a £2,000 Expedia holiday, and can see their combination changed into an above-the-live advertisement. “With thousands of IATA codes to choose between, there are such a lot of funny...
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