BRAND USA and STA Travel have signed a worldwide deal worth $4million over the subsequent two years to advertise the us to the youth travel market. This is the 1st time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign. The us is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, but it surely is aiming to increased sales to the us by 30 per cent over the 2 year period. The campaign has launched inside the UK, Northern and Central Europe, Asia, Australasia and South Africa, with a contest for 3 winners to every win a road trip to america, housed at www.statravel.co.uk/usa-destination-guide.htm. The winners might...
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Brand USA, the official tourism marketing organisation for america of America, today announced the launch of a brand new online agent training program for the united kingdom and Ireland. The united states Discovery Program is an internet learning tool to enable the travel industry within the UK and Ireland to sell this land like never before. Housed at www.USADiscoveryProgram.co.uk, agents can find straightforward information on regions and U.S. states and territories, in addition to experiences and holiday themes to offer an holistic overview of the us as a destination and to enable cross-selling on all aspects of sales to the usa of America. Agents can take interactive quizzes to become USA Specialists, and receive award badges as a recognised qualification of experience. America Discovery Program aims to aid agents learn...
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Today, during a gathering of the Florida Cabinet, Governor Rick Scott announced that in accordance with preliminary estimates released by VISIT FLORIDA, visitors to the light State spent a record $71.8 billion, a rise of 6.8 percent over 2011. This represents a record year of spending in 2012 by tourists in Florida, exceeding the former highs of $67.2 billion in 2011 and $65.5 billion in 2007. Governor Scott said, “Today’s news from VISIT FLORIDA demonstrates ‘It’s Working.’ Travelers to Florida spent a different $4.6 billion in 2012, marking the second one consecutive record year for visitor spending within the Sunshine State. Florida’s tourism industry is significant to Florida families because it serves as a necessary income to the state and a key driver of employment – and that’s why ourFlorida...
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