British government urged to develop music tourism strategy
A cross party group of influential peers has called at the British government develop a brand new method to support music-based tourism and help grow the united kingdom economy. The call was made during a home of Lords debate at the impact of music on tourism. The debate’s sponsor, Liberal Democrat Lord Storey said music festivals were attracting unprecedented numbers of overseas visitors and feature been pouring money into local economies. He argued that the world’s “evident love” of the UK’s musical heritage should now be harnessed and used to support music tourism. A 2011 report estimated music tourists spend £1.4 billion and sustain over 20,000 jobs. “I have seen first-hand the positive impact music could make on local tourist economies. “But, we also needs to consider the impact music...
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