The partnership, announced earlier in London, will enable travel providers to lift money for UNICEF by giving customers the chance to make a micro-donation when buying travel online. The deal is being described as a latest equivalent of the Change for Good scheme, which sees passengers donate spare coins following an overseas trip. That scheme has raised in far more than £150 million over the last 20 years. “This joint initiative represents an innovative model to drive donations. “The technology solution Amadeus has provided to UNICEF as a philanthropic contribution may also help this international organisation harness a collective, global action to boost funds for kids. “The process itself could be simple for travellers: a single click, it’s it,” said Tomás López Fernebrand, senior vp, general counsel and company secretary,...
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