Europcar, the leader in car rental services in Europe, today unveiled InterRent, its new low-cost car rental brand for leisure customers. First implemented in France, Germany, Portugal, Spain and the UK, InterRent is to be expanded over the coming years encompassing the franchise network. The launch of InterRent illustrates Europcar commitment to meeting all of its customers’ mobility needs. “The launch of InterRent is a key achievement of our Group’s strategy. With InterRent, we are addressing customers’ needs, expanding our offer, enriching our brand portfolio and entering a growing market, the affordable car rental segment” said Roland Keppler, Chief Executive Officer of Europcar group. “Drive, save, enjoy” As of April 2013, customers will benefit from InterRent new car rental offering in five European countries and enjoy a smart, simple and...
Read More …