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Brand USA seals global cope with STA Travel

February 28, 2016 • admin
Brand USA and STA Travel have signed a world deal worth $4million over the following two years to advertise america to the youth travel market. This is the primary time that Brand USA, the official tourism marketing organisation for the us of America, has launched into a dedicated youth campaign. The USA is already a key destination for STA Travel, the world’s leading student and youth tour operator for 18 to 35 year-olds, nevertheless it is aiming to increased sales to the us by 30 per cent over the 2 year period. The campaign has launched within the UK, Northern and Central Europe, Asia, Australasia and South Africa with a contest for 3 winners to every win a road trip to the us. The winners may be joined by a...
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Categories: Holidays • Tags: ,

BRAND USA expands international network

September 16, 2015 • admin
Brand USA, the general public-private partnership liable for promoting the us as a premier travel destination, appoints in-market representation firms in key markets – India, Australia, New Zealand, China, Hong Kong and Taiwan. “When we have now fully established all international offices, Brand USA can have representation inside the markets that generate 93 percent of inbound travel to the us,” said Chris Thompson, President and CEO for Brand USA.  “We sit up for working much more closely with the travel industry and media partners worldwide to draw rapidly increasing numbers of international travelers to the U.S.” Brand USA has partnered with the next representation firms: IndiaSartha Global Marketing was named in-market representative firm for India. The organization was instrumental in Brand USA’s first and highly successful trade mission hosting 50...
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Categories: Holidays • Tags: