Travelocity has launched a brand new brand campaign highlighted by five new tv ads featuring the Roaming Gnome and a brand new call to action for consumers: “Go & Smell the Roses.” “’Go & Smell the Roses’ is greater than a tagline in an advertising campaign, it’s a rally cry,” said Bradley Wilson, chief marketing officer, Travelocity North America. “With this new campaign we’re using our strongest asset, the long-lasting Roaming Gnome, to inspire and instigate people to get off the couch, to move and smell the roses.” The tv ads featuring “Go & Smell the Roses” will begin airing this week during primetime programing on each of the major television networks. Each will showcase a unique a part of the realm, delivering rich appearance. They’re as follows: Bulls: The...
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