Sir Richard Branson has landed in Edinburgh to celebrate the launch of Virgin Atlantic’s first ever domestic service, Little Red. The new airline will carry as much as 1000000 passengers a year, create 375 jobs within the UK and generate £75 million in visitor spend for the Scottish economy. Almost 30 years after starting his long haul service to shake up a stagnant monopoly market, Branson is now bringing that challenge to UK air travel by restoring competition on three routes that have faced a monopoly because the takeover of bmi by British Airways’ parent company IAG. Little Red might be flying 26 domestic flights an afternoon on Heathrow flights to and from Manchester, Edinburgh and Aberdeen. The launch will bring greater choice for consumers, with wider flight schedules, and...
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