More than 26 million Brits1(41%) are packing in two to four social arrangements per weeknight and two-thirds (59%) admit to leaving social events early for fear of missing out on something better in keeping with new research* by lastminute.com, the UK’s largest online hotel, travel and leisure specialist. The research has uncovered a brand new form of ‘iSocial Butterfly’ behaviour amongst Brits because the use of social media and smart phone technology begins to steer the manner we socialise and relate to others. Almost 1/2 all those surveyed (42%) admit that it’s social media and smartphone technology that has enabled them to act more spontaneously; with an ever-changeable social calendar available on the tap of a marginally screen.  With this in mind, friends checking-in to ‘better options’ on Facebook appears...
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