ITB Berlin 2013: Cape Town Tourism within the spotlight at ITB
December 2012 marked the only billionth international tourism arrival globally and competition between destinations is more fierce than ever. Staying relevant by maintaining with future trends is a key focus at this year’s ITB tourism trade event in Berlin, set to attract some 170,000 visitors between March 6-10, 2013. As in previous years, Cape Town Tourism and Wesgro are representing the region’s tourism industry at ITB. As portion of ITB’s strong specialize in etravel, Cape Town Tourism CEO, Mariette du Toit-Helmbold (pictured), is presenting a conversation called “How Tourism Boards Work With Social Media, Local Citizens And Travel Bloggers To inform The tale Of A Destination” on March 9. The talk follows a year where Cape Town Tourism caught the notice of world tourism trend watchers through its #LoveCapeTown social...
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