Starwood hotels to debut in Liverpool with the recent Aloft Liverpool
Starwood Hotels & Resorts Worldwide, Inc., and its destination sensation brand, Aloft Hotels, today announces the signing of Aloft Liverpool. Created to shake up the staid and standard mid-market hotel sector, Aloft is redefining the class by delivering urban-influenced, modern and colourful design and a social guest experience at an inexpensive price point. Located at the famous North John Street within the city’s heritage centre, Aloft Liverpool will mark the doorway of Starwood into town when it opens in 2014. “Together with North John Street Op Co. and Ashall Property we’re delighted to debut our first Starwood hotel in Liverpool,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa & Middle East. “We see great opportunities to grow our Aloft portfolio in markets reminiscent of the united kingdom where...
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