Priceline.com has signed a brand new long-term agreement with United Airlines, with plans to implement the United Technology Application, powered and supported by Farelogix, as the primary connectivity between the two parties.  Priceline.com customers will continue to have access to United fare content, and United and priceline.com will work together to develop innovative ancillary products and services to be delivered through the United Technology Application. Booking of tickets using the United Technology Application began earlier this year. “We are excited to roll out this new connectivity and strengthen our long run strategic relationship with United,” said Brigit Zimmerman, priceline.com Vice chairman, Air. “We continue to develop our relations with efficient and innovative partners like priceline.com and Farelogix,” said Tom O’Toole, United Airlines Sr. Vp, Marketing and Loyalty.