VisitEngland and outdoor specialists Blacks have announced an exhilarating partnership to advertise outdoor breaks in rural England. Domestic overnight holiday trips to rural locations in England were worth £2.2bn in 2011, with day trips contributing a further £8.7 billion. To boost rural tourism this year, the national tourist board and Blacks have today launched a £1.2million multimedia campaign, aimed toward inspiring Britons to explore England’s breath-taking countryside with a quick break within the great outdoors. The campaign will run throughout March, ranging from today, with a 30” television advertisement filmed in Cumbria, highlighting the several outdoor activities that may be enjoyed off the beaten track in England’s countryside – including walking, camping, trail and fell running, and wild swimming. Consumers are encouraged to go to www.blacks.co.uk/visitengland, where they’ll enter a...
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