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Brazil highlights positives from Confederations Cup

May 10, 2016 • admin
The president of Brazilian tourist board Embratur, Flávio Dino, has highlighted the financial returns made by the destination in the course of the recent Confederations Cup. Dino confirmed numbers exceeded expectations, with Embratur recording $329 million in more spending, including income from hotels, food faraway from home, and other related expenditure. Spending by tourists – Brazilians and foreigners – was estimated by Embratur at $145 million. “A study by Embratur showed tourism had a miles greater impact than anticipated,” Dino told local radio show Brasil em Pauta. There were 16 games in the course of the two weeks of the Confederations Cup, with the hosts eventually crowned champions. “This is significant because a return is immediate and goes straight into the pocket of the entrepreneur within the long chain associated...
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TV campaign launch to capture growing staycation market

August 21, 2015 • admin
Rural Retreats is today announcing the launch of its first television advertising campaign to construct on its position because the largest luxury staycation specialist within the UK. Based at the success of its programme sponsorship on ITV late last year, the luxurious holiday letting agent, based within the Cotswolds, can be running an initial four week programme of 22nd ads throughout April. The campaign, which is able to run around the HTV and Thames Valley, will see adverts for Rural Retreats in key ITV daytime spots, with placements in breaks between This Morning, ITV Lunchtime News and Dickinson’s Real Deal. Charles Millward, chief executive at Rural Retreats, says: “Rural Retreats operates in an exceptionally competitive and crowed sector, and this has only intensified given the new growth in staycations. “After...
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