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TNZ launches first mobile app ‘Essential New Zealand’

February 13, 2016 • admin
Tourism New Zealand (TNZ) has made a major addition to its suite of digital marketing channels, with the launch of its first mobile app – ‘Essential New Zealand’. The free app offers advice to travellers at the go in New Zealand, without the necessity for a WiFi connection, encouraging them to do and spot more while within the country. Catherine Bates, General Manager Brand and International PR, says; “Essential New Zealand aims to make it easier for visitors to connect to tourism experiences while travelling during the country – notwithstanding where they’re or what they’re doing. “People on a ship in the course of Milford Sound or pausing at one of many huts at the Tongariro crossing, can use this app to plot their next activity, in preference to wait...
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Asian celebrities to showcase Australia to 30 million in Greater China

December 2, 2014 • admin
Tourism Australia has enlisted the support of popular Hong Kong actor and ‘cantopop’ singer Ekin Cheng to showcase Cairns and Sydney’s best tourism experiences in a brand new television travel series aimed toward encouraging more visitors from Greater China. The star could be joined by fellow Asian celebrities Andy Chan Siu Chun, Jacqueline Wong and Lai Yi Wong to film the brand new travelogue series, ‘Tailor Made Tours’, so one can be broadcast throughout Asia with an expected audience of 30 million viewers primarily from mainland China, Hong Kong, South Korea, Macau and Taiwan. Tourism Australia Managing Director Andrew McEvoy believes advocacy by popular Asian celebrities during this travel series will inspire more visitors from the fastest growing and most useful region for Australian tourism. “Working with celebrities who’ve a...
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