Cape Town Tourism’s Facebook campaign, Send Your Facebook Profile to Cape Town, has won a Cannes Lions Gold Award for Cape Town Tourism’s advertising agency, Ogilvy & Mather. The prize was awarded within the Branded Content Category (Best Use or Integration of Digital or Social Media) making them one among only two 2013 Gold Award winners from South Africa. This comes off the back of Cape Town Tourism’s prestigious SMITTY Award for The simplest Overall Use of Social Media globally received earlier this month. Cape Town Tourism partnered with Ogilvy Cape Town and Flow Communications to conceive and execute the sport-based campaign aimed toward promoting destination Cape Town to a world digital media audience and enticing more visitors to the town. The campaign formed a vital portion of Cape Town...
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