Cunard Line has renewed its commitment to the excitement of dressing up aboard “The Most renowned Ocean Liners within the World” with an update to its dress codes, while while encouraging the loosening of ties on its less formal nights. Research with existing passengers and comfort travellers generally has led Cunard to bolster the Line’s commitment to important occasion dressing 3 times per week on its Transatlantic Crossings and twice each week on sailings to the Mediterranean, Scandinavia and beyond. However, in accordance with growing travel trends, Cunard is adjusting its advice on dress codes for other nights. The outcome: together with two or three formal nights each week, there’ll be four or five “informal” evenings where jackets are required but ties will now become optional, heightening the sense of...
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