Understanding your customers goes far beyond having a powerful brand; while safety, cleanliness and a terrific night’s sleep remain the highest three priorities for hotel guests, in response to Richard Solomons, chief executive, Intercontinental Hotel Group. “We ought to understand the client better and ensure our brands describe and deliver what they need,” he explained. “We announced two new brands last year and had huge interest around those, because it’s clear that it’s no more of a similar – the brands are targeting well,” he said during a session entitled ‘Hotels: where next for the world’s biggest hotel brands’ at the second and final day of the 13th Global Summit, organised by the area Travel and Tourism Council. The top three requirements in hotels – forget the emblem and its...
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