Starwood Hotels luxury footprint doubles in five years
Starwood Hotels & Resorts has announced its luxury footprint has nearly doubled worldwide in five years to fulfill growing global demand. Starwood is lengthening its lead in luxury hospitality with greater than 160 hotels in 39 countries as portion of The posh Collection, St. Regis and W brands, offering guests and residents personalised service and exceptional experiences worldwide. Looking ahead, Starwood will add 50 luxury hotels in 12 new countries over the following five years. Today, 85 percent of Starwood’s luxury guests hail from generations X and Y, and the corporate is uniquely positioned to cater to this emerging and ever-more global generation of affluent travellers. Starwood continues to aggressively put money into the creation, renovation and restoration of its luxury pipeline in anticipation of a seismic growth of worldwide...
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